The Best Strawberry in the Land

My parents used to grow strawberries in our garden in Luxembourg and there is honestly nothing better than a strawberry you have freshly picked at a perfectly ripe stage. You just wipe off the earth and pop it straight into your mouth. In most of Europe, strawberries grow like weeds. You plant a small bed and soon they will have taken over the whole garden, which is not a bad thing if you like strawberries. Strawberries are mostly low plants and picking them is back breaking work, so we children were always the ones who had to do it. I guess it’s because we were closer to the ground anyway. We’d be sweating in the sun, gather our basket full of the ripest berries and then we’d just eat them with freshly whipped Chantilly. The only time I’ve seen my father do anything that came even close to cooking was when he cut the strawberries in half, gave them a light dusting of sugar to draw out the juices and poured fresh cream over them. It still is one of my favourite flavours.

Which leads me to the Asian strawberry problem; Taste or the lack thereof. Let’s be honest, most strawberries you buy in the supermarket just taste of nothing. Some are not strawberries at all, but lemons and no matter how much sugar you add to them, you can’t make that acidity go away and can’t coax any strawberry flavour out of them. There you are, having just bought a tray of perfect looking strawberries, you open the tray and bite into… disappointment. Know the feeling?

You should be able to eat a bowl of strawberries without sugar, cream or any other garnish and they should be delicious.

Which leads me to the wonderful part of this post; I found strawberries, here in KL, that taste like the real thing. You can eat them straight out of the tray (after washing) and each little berry rewards you with the rich flavour of youth. Eddie and I devoured two trays without so much as a sprinkle of sugar. But there is a drawback:

Notice the price tag? There were exactly 12 strawberries in the tray, so that makes it RM 3.15 per gold nugget. Is it worth splashing out?


I’d rather have one tray of these once every two weeks than eat tasteless ones twice a week. Of course I’m hoping that if you all go buy lots of these strawberries, they will eventually become cheaper. But this may just be the true value of strawberries in Malaysia. Someone has obviously picked these at the peak of ripeness, taken care in the packaging and transport and got them to Isetan in perfect condition. I didn’t see a single bad strawberry in the trays, so I’m guessing wastage is high too. Can’t really imagine they are flying off the shelf at 37.80 a puny punnet. But if you can afford it, please do yourself a favour and go buy a tray. But please leave one for me.

No, I’m not being paid for promoting these, but I’ll gladly accept a few trays for my pains.

I had never heard of this producer and it’s really only by chance that I picked up one tray. I guess it was the mask that I was wearing that blocked out the price, so I really had no idea. A tiny bit of research brought me here:

I think it’s well worth supporting. I have tried the cherry tomatoes as well and they are excellent and much cheaper. If I remember correctly, it was RM 8 for a reasonable sized punnet.

I’ve already eaten a few, so there’s more than these in a punnet.

Our blog is not advertising or promoting anything for money or free products, but we will highlight what we feel is worth sharing. There isn’t that much good news out there at the moment, so we concentrate on the small things and share them with our friends. I’ve never met the man who grows these, but it’s obvious that he has a passion for it and a commitment to quality that is laudable and that should be supported.

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